From Pardon to Can You Repeat That. How much did you hear? 

70% of people admit they have at some point pretended to understand conversations by nodding or smiling in agreement, even if they have not fully heard what is said. 

Specsavers commissioned some research to coincide with World Hearing Day (03 March 2025). The findings highlight how many people become embarrassed to ask people to constantly repeat themselves in conversations, with one in four (24%) considering it 'extremely rude' to ask for something to be repeated for a third time. The research reveals that over half (52%) of Brits do not see mishearing as a major problem and many are navigating life with hearing difficulties – leading to communication and social challenges 

 

Gordon Harrison, Director of Professional Development (Audiology) at Specsavers said, ‘Our research shows that many people are not prioritising their hearing health. Over half (58%) of Brits have never had a hearing check, despite nearly three quarters (69%) admitting they are terrified of losing their hearing. 

‘We know there are many people across the UK who have difficulty keeping up with conversations due to changes to their hearing. In fact, it can take someone 10 years to get their hearing checked from when they first experience problems, and that is something that needs to change. 

‘Specsavers is dedicated to bringing accessible hearing care for all and is calling for change. We are calling for the introduction a nationally commissioned primary care audiology service in all communities to supplement NHS hospital services, so that adults of all ages who need NHS care can refer themselves to a high-street hearing care provider. This in turn will reduce the 33% of people who have previously been told to get their hearing checked, but 15% of these never did.

‘At Specsavers we are passionate about aiding change and collaborating with sector leaders to ensure fair and equitable access across hearing care.’