Key role for community optometry and audiology in campaign

A campaign to improve access to care for patients with sight and hearing loss by engaging politicians nationwide has scooped a major honour - with community practices playing a key role.

Specsavers and its public affairs agency Connect have been recognised for the 'Seen Not Heard' campaign at the 2025 PRCA awards.

They were Highly Commended for the best in-house consultancy collaboration category at the award ceremony, which recognises outstanding work in the public relations sector.

‘Specsavers’ mission is to change lives through better sight and hearing,' says Philippa Simkiss, Head of Industry Engagement at Specsavers. 'We will always go the extra mile for our communities – including this campaign to improve access to care.'

She adds: 'We will always go the extra mile for our communities – including this campaign to improve access to care.

‘I want to pay tribute to our expert teams who serve their communities with care every day. They’ve also played a central role in this campaign hosting visits by politicians.

‘Our colleagues have shown how community optometry and audiology are changing the lives of their constituents – and are ready and able to do even more to support patients and the NHS.’

Paying tribute to the dedication of his colleagues, Paul Church, Director at Connect adds: ‘Together we will continue in our mission to improve access to care for all.’